Introducing an ultra-premium tequila that is a unique blend of ages. Zero additives and 100% natural, its statuesque bottle has erupted into the international market.

SUPERLOVE was tasked with creating an unforgettable launch event that would celebrate Volcan X.A’s debut to the Australian market. To welcome in a new-era of ultra premium tequila, we sourced a show-stopping harbour side location in Sydney that served as a glittering backdrop for an exclusive and mesmerising evening.

Guests were greeted by the continuous beat of a live drummer, and served their first taste of Volcan X.A on arrival, complete with caviar ‘bump’ and finger lime chaser. Transported to the heart of the party by custom decaled elevators, we continued to build intrigue and anticipation with other tangible and unique brand touch points.

Our end-to-end production for this captivating project covered the span of live performance, print collateral, floral design, POSM concept and creation, custom signage, decals, set design and production, lighting design and installation.

Services: Creative Ideation & Direction, Conceptualisation, Event Planning,
Event Management, Event Production, Production, Execution & Styling.